TNT, for the prime-time July 7 Pepsi 400, wants to add some wrinkles.
Trish Frohman, TNT executive vice president, hopes to enlist 12
advertisers — she says Pepsi, DirecTV and pain reliever 360 OTC are in
— to air commercials, running up to two minutes, in about a quarter of
the TV screen as race shots continue. Correction. Those "won't be
commercials," says Frohman, but rather "branded content" that's
"organic to the environment." Meaning, she says, that TNT's production
staffers will work with advertisers to make ads — er, "content" —
specifically for the race. TNT announcers, she says, will "absolutely"
be "as engaged as anybody" in the effort. Which shouldn't surprise
anybody. TV networks, paying millions or even billions for big-time TV
rights, already seem like ad agencies for sports they cover. While
Pepsi 400 coverage will still include local cable ads beyond TNT's
purview, Frohman says the total time devoted to marketing messages
will be less than normal NASCAR coverage. (USA Today)(1-12-2007

Interesting!

interesting indeed. code speak if you ask me lol

eh can't wait to see this!

:huh:

HEH!?

well this is...odd?

Interesting. I look forward to seeing how that turns out.

Interesting...

umm?

Sounds interesting...

My first thought. Isn't that basically the same thing as spilt screen?

but they can't call is split screen cause thats bad lol

its like when someone lies and they instead call it "not telling the truth" sounds better lmao.

hmm.....

I don't get it. :huh:

Does this mean shorter commercials? If it means that then woohoo!