NASCAR is seeking to expand in China and western Europe by marrying
its licensing, sponsorship and media expertise with local partners.
"We're sizing it up," Brian France, NASCAR's chairman and chief
executive, said in an interview with the Financial Times. "We have a
couple of people who are looking at that carefully." NASCAR compares
opportunities in China to those in the US in the late 1940s when
stock-car racing began to take hold. The Formula One group has staged
an annual Grand Prix in Shanghai since 2004. But NASCAR believes that
Chinese consumers are likely to identify with racing cars that look
more like passenger vehicles. "NASCAR appeals to the mass market,"
said Robbie Weiss, NASCAR's international director. "Our fan is the
football fan." See full articles at MSNBC and the Financial
Times.(11-27-2006)

:asshat

Blah.

I'll echo Erica..........BLAH

what in the world are they thinking?

Interesting. Lord knows the sport has enough money and clearly the sport has outgrown itself here. Why not try it.

What absolute retards? So what, NASCAR is going to become the next F1, the next IndyCar, the next ChampCar? I don't think so. They are doing a damn good job of alienating their core fans. If they are going to expand, they really should look at getting the Canadian Series more exposure and then get a good Stock Car series going in South America and Mexico.

Methinks Brian is getting too big for his britches.

Ummmm...ew?

This sucks!

No!