Title: Unilever/Evernham article -Kasey & Co will have...
Description: Klondike ice cream but no Snuggle in '07
Description: Klondike ice cream but no Snuggle in '07
Mist - October 24, 2006 09:55 PM (GMT)
Article
Get ready for the Klondike paint scheme. :)
But no Snuggle Bear (and no Snuggle firesuit) - what are they thinking? :wacko:
Unilever getting plenty of bang for NASCAR buck
By Ron Lemasters Jr., Special to NASCAR.COM
October 24, 2006
02:06 PM EDT (18:06 GMT)
Get ready for the Klondike paint scheme. :)
But no Snuggle Bear (and no Snuggle firesuit) - what are they thinking? :wacko:
Unilever getting plenty of bang for NASCAR buck
By Ron Lemasters Jr., Special to NASCAR.COM
October 24, 2006
02:06 PM EDT (18:06 GMT)
| QUOTE |
| Ultimately, NASCAR is all about competition, both on the track and in the midway area outside the track, where all the business of marketing is done on a near one-to-one basis. Unilever, which is better known by brands such as Country Crock, Hellmann's, Lipton and Q-Tips, is all about winning both battles, as is evidenced by the Ultimate Chargers program the company has run this season in the Busch Series. Nancy Davis, Manager of Building Brands for Customers, Southeast Division, is the de facto head of the NASCAR program for Unilever, and her involvement began as sort of an exercise in research. "My vice president called me one day and said that he was getting a lot of inquiries about NASCAR," she said. "So I did a white paper on it, did the proposal and sold it into my management. When it was done, he said, 'you get to manage it.' I had to become very educated very quickly." Apparently, that education was top-notch. Unilever's Ultimate Chargers program is generating an astounding 5:1 return on investment. That means the company is realizing five dollars for every dollar it puts into the program. |
| QUOTE |
Once all that was complete, Unilever got around to choosing the race team it wanted to make the program go. "Evernham Racing is a very professional organization, and that means a lot to us when we're working with sponsorships or properties," Davis said. "Their personnel, both the drivers and the internal employees we have worked with, are just top-notch. "We're a very conservative company, and I have to make sure that I have a driver and a representative that is of outstanding quality and stature. When we look at drivers, it's not only ability and aptitude but it's also personality and how they're going to conduct themselves." |
| QUOTE |
| The products that Unilever is featuring on Evernham Motorsports' Busch Series car this season -- Hellmann's, Wisk detergent, Ragu pasta sauce, Lipton Tea, Lawry's spice blends and marinades, Snuggle fabric softener, Shedd's Spread Country Crock chilled sides, Wish-Bone salad dressings and Slim-Fast weight control products -- are designed to have broad appeal but all have a distinct gender-neutral quality. "We stay close with our brands and each year we sit down and review," she said. "One of the brands we had this year, Snuggle, has decided to move to the retail side, and next year we're bringing in Klondike ice cream. |
Katie9 - October 24, 2006 09:55 PM (GMT)
Sweet I can eat my favorite Ice Cream product and support my favorite driver!
colleen313 - October 24, 2006 10:42 PM (GMT)
Ooooh, what would you do for a Klondike bar? :lmao They haven't aired any of those commercials in forever, have they?
That's very cool though. Although I will miss Snuggle bear. :)
That's very cool though. Although I will miss Snuggle bear. :)
Scrapbookgirl9 - October 24, 2006 10:53 PM (GMT)
| QUOTE (colleen313 @ Oct 24 2006, 06:42 PM) |
| Ooooh, what would you do for a Klondike bar? :lmao They haven't aired any of those commercials in forever, have they? That's very cool though. Although I will miss Snuggle bear. :) |
OH MY GOD.......could you see them doing one of those commercials with Kasey, it would be HILARIOUS!
oh I hope someone at the marketing department over there is on that!
flatt-out-truth - October 25, 2006 12:38 AM (GMT)
| QUOTE (Scrapbookgirl9 @ Oct 24 2006, 06:53 PM) | ||
OH MY GOD.......could you see them doing one of those commercials with Kasey, it would be HILARIOUS! oh I hope someone at the marketing department over there is on that! |
i wasn't too happy when my friend told me that the snuggle one was leaving and that klondik was in.. but then she mention the commericals.. and then your post lol
i can just imagine it (if there is one)... HILARIOUS
Princess_Sara400 - October 25, 2006 12:45 AM (GMT)
I've never had one of those are they any good?
carriekins - October 25, 2006 01:05 AM (GMT)
OMG I LOVE KLONDIKE BARS!
flatt-out-truth - October 25, 2006 01:29 AM (GMT)
| QUOTE (Princess_Sara400 @ Oct 24 2006, 08:45 PM) |
| I've never had one of those are they any good? |
delicious... they were my fav ice cream when i was little
racing_kahne - October 25, 2006 02:26 AM (GMT)
I've seen the commercials off and on the past few years. Trying to remember the last time I saw one. And why am I remembering Rusty Wallace doing one? Am I smoking crack? Wait, don't answer that....
I was discussing this with my mom earlier and we think it should be a commercial with all three EMS boys racing on Big Wheels. hahaha. I think it would be funny anyway....
I was discussing this with my mom earlier and we think it should be a commercial with all three EMS boys racing on Big Wheels. hahaha. I think it would be funny anyway....
Kaseys_chic9 - October 25, 2006 02:26 AM (GMT)
yummm!!!!!!!! love those!!! now i can support my driver even more!!!!!!!!!
-Ally :moptop :checkered 9car
-Ally :moptop :checkered 9car
AmeriKahneGirl924 - October 25, 2006 11:09 AM (GMT)
New sponsors are always good, especially food sponsors :)
Melissa - October 25, 2006 02:10 PM (GMT)
I love klondike bars. The commercials for that could definitely be interesting.
jenn_gp - October 25, 2006 06:15 PM (GMT)
Awesome.
I'm really going to miss the Snuggle car though...it was too cute!
I'm really going to miss the Snuggle car though...it was too cute!
racefan9 - October 25, 2006 09:13 PM (GMT)
That's awesome!
thermodynamics - October 26, 2006 02:02 AM (GMT)
Damn. No more Snuggle Kasey!
But...
What would you do oo oo, for a Kasey Bar!
But...
What would you do oo oo, for a Kasey Bar!
carriekins - October 26, 2006 02:18 AM (GMT)
| QUOTE (thermodynamics @ Oct 25 2006, 10:02 PM) |
| Damn. No more Snuggle Kasey! But... What would you do oo oo, for a Kasey Bar! |
So, you might be my hero.
Katie9 - October 26, 2006 02:47 AM (GMT)
| QUOTE (thermodynamics @ Oct 25 2006, 09:02 PM) |
| Damn. No more Snuggle Kasey! But... What would you do oo oo, for a Kasey Bar! |
I think that's the best thing I've heard all day
Chaly - October 26, 2006 11:15 AM (GMT)
Thank you!
After the day I had yesterday (and it's not much better today) that just made me smile.
I'll miss the Snuggle car & firesuit, but I'm liking Klondike.
After the day I had yesterday (and it's not much better today) that just made me smile.
I'll miss the Snuggle car & firesuit, but I'm liking Klondike.
Carriek928 - October 28, 2006 09:49 PM (GMT)
So I can't do laundry and support my driver at the same time anymore but...I CAN eat a sweet treat and support my driver! Hallelujah!
:unsure: But now what is gonna drive me to do my laundry? hmmm...LOL J/K
:unsure: But now what is gonna drive me to do my laundry? hmmm...LOL J/K
NeverBeenThawed - October 28, 2006 09:50 PM (GMT)
| QUOTE (Carriek928 @ Oct 28 2006, 03:49 PM) |
| So I can't do laundry and support my driver at the same time anymore but...I CAN eat a sweet treat and support my driver! Hallelujah! :unsure: But now what is gonna drive me to do my laundry? hmmm...LOL J/K |
You can probably still wash your clothes since wisk is staying, they'll just be scratchy because the fabric softener is leaving.
K Bear - October 28, 2006 11:15 PM (GMT)
I'm sad that Snuggle is leaving, but it's still going to be cool seeing Klondike on the #9 car. Mmmmhm, Kasey and Heath Klondike bar, a match made in heaven. :cloud9
colleen313 - January 30, 2007 12:38 AM (GMT)
I saw this on ebay
The suit is cute. :)
The suit is cute. :)
Princess_Sara400 - January 30, 2007 02:42 AM (GMT)
There is an ad with him in the suit in the Athlon Nascar preview magazine
Scrapbookgirl9 - January 30, 2007 12:48 PM (GMT)
ohhh I like that suit!
racefan9 - January 30, 2007 06:43 PM (GMT)
I like that suit!
Speedy9Kase - January 30, 2007 08:24 PM (GMT)
The suit is pretty cool! I like it. I will miss the Snuggle one, but this one will do just fine. :) I saw that ad in the magazine you were talking about today and it looks even better in there.
Only problem now is everytime I see that picture I want ice cream. lol.
Only problem now is everytime I see that picture I want ice cream. lol.
carriekins - January 30, 2007 09:22 PM (GMT)
ME GUSTA!
kimmerlh - February 2, 2007 05:02 AM (GMT)
the suit passes inspection lol
and mmmmm...the Oreo and Reeses Klondike bars are SOOO Delicious, i eat the whole box in no time lmao
and mmmmm...the Oreo and Reeses Klondike bars are SOOO Delicious, i eat the whole box in no time lmao
nanajeanie - February 2, 2007 04:54 PM (GMT)
dang it! I can't get the little klondike jingle out of my head now! I'm loving the suit though!