Decent picture. I'd say they nailed the character's look. Green Goblin and Doc Ock had some cinematic modifications (and rightfully so), but this is straight from Steve Ditko's drawing board.

http://spiderman.sonypictures.com/

They can swap his jeans for a light blue pair, put him in a black t-shirt and they've got a villain for umm...Spider-man 11?