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| New Drama 'Supernatural' Gets Online Jump By LYNN ELBER .c The Associated Press LOS ANGELES (AP) - The new WB series ``Supernatural'' will debut online before it airs on television, another sign of broadcast TV's increasingly aggressive promotional schemes. Yahoo! users will be able to stream the first episode for a week beginning Tuesday, WB and the Internet company said. ``Supernatural,'' about two brothers who encounter evil forces as they search for their missing father, begins airing on the network Sept. 13. ``You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time,'' said WB Entertainment President David Janollari. ``You have to find nontraditional ways to reach the audience.'' |